Drinking that doesn’t give the planet a hang over
Our dream was to build the world’s most sustainable spirits brand which was seen as a leader for our industry. Avallen Calvados is the result of that dream.
But we know that there’s no point being the last tree standing in the forest, we have to ensure that the entire forest thrives. that’s our new dream and we can’t do it alone.
With The drinks industry at risk from our impacts on nature, we firmly believe that genuine and authentic sustainability is the most important and interesting area of innovation for every drinks brand, bar, and restaurant around the world.
That’s why we created Avallen Solutions - to share our insights with you and collectively craft beverages that don’t leave the planet with a hangover.
Our Services
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DRINKS BRANDS
We built the benchmark for sustainability in spirits and now we want to share what we’ve learned along the way with drinks brands from the small but mighty to the big and beautiful.
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hospitality venues
We’ve travelled the world sharing our knowledge and training hospitality professionals and owners on how to build sustainable, profitable businesses. And now we can do it for you!
“If sustainability is costing you money then you're doing it wrong”
Mark Shayler - You Can’t Make Money On A Dead Planet
The fact is, as Mark Shayler points out, sustainability is good for business, and it is essential that we build businesses that do not step beyond the natural boundaries of our environment.
The entire drinks industry, and by association the global hospitality industry, is at enormous risk from climate change, water insecurity, and catastrophic biodiversity loss. In 2021, beverage companies accounted for a staggering 4% of all global CO2e emissions!!!
And we’re only cutting emissions at a rate of 0.7% per year, which puts drinks companies way off-track to meet their net-zero targets. The rate of carbon reduction needs to improve 11-fold.
Our warming climate shifts growing conditions for crops towards the poles (just ask the folks in Champagne), droughts and floods are now commonplace and hail and unseasonal frosts regularly devastate crops.
In 2024, the Global Environment Facility estimated that 95% of the world’s land could become degraded by 2050 and the UN warned that 40% of it already is. All drinks start their life in the soil, whether in a field, orchard, or vineyard. If the soil is degraded, then crops can’t grow.
The good news is that nature is incredibly resilient and as soon as we stop cutting it down, killing it, or poisoning it, nature rebounds with remarkable speed.
The simple fact is that if our industry is to thrive then we must reject business as usual thinking and adopt a long term strategy with urgency of action and work together with nature, with farmers, and with each other so we can turn the tide of destruction and protect our businesses and our future.
Tim and Steph have the brand building experience, knowledge, expertise, and integrity to help any brand navigate the minefield of sustainability in the right way
David Mills - CEO - Sustainaholics
Avallen leads the way in sustainability in the spirits industry. Tim and Stephanie's expertise and passion have inspired and raised awareness in the drinks industry, contributing to a better world and a cleaner planet.
Giuseppe Gallo - Founder & CEO - Ital Spirits
Avallen Solutions is the perfect partner for brands and hospitality operators looking to elevate their sustainability game. Tim and Stephanie are truly leaders in developing a rigorous, holistic approach to sustainability amidst a fast-evolving landscape. Want to get your sustainability strategy right? Use Avallen Solutions
Paul Gabie - CEO - ecoSPIRITS
Let's do this!
We can’t create a better industry alone but we can do it together, with you!
So get in touch and let’s do the good work!